# Maintain the guest tag library

**Console: Marketing → Campaigns → Tags.** Tags help the team find and segment
guests. They are not consent, access permissions, or verified product allergen
information.

Select **New tag**, enter its **Label**, colour, and a description explaining
when staff should use it, then **Create tag**. Suggested tags are starting
points; add only those that support the restaurant's workflow.

Editing a library tag updates its shared label/colour wherever members carry it.
Use **Save changes** and verify a relevant profile and any segment relying on
the tag. Apply tags from [Members](/customers/members).

Deleting a tag removes it from the displayed number of members and cannot be
undone. Review segment and automation dependencies before confirming. Do not
remove a consent restriction by changing a guest tag.

If loading or saving fails, preserve existing tags and use the retry path.
Reopen before creating another tag after an uncertain save. Keep personal or
sensitive descriptions out of a shared label unless authorised and needed.